Why should I use the Marine Product Index (MPI)?
MPI will become the defacto Oracle of marine product
information for the trade. We concentrate solely on products,
nothing else so we are not a portal pushing all kinds of information
about the weather and tips on preparing your boat and such like.
Our focus is to help make your life simpler where selling products
is concerned and to provide an affordable and measurable improvement
in the way in which you collect and use the information about
those products.
RETAILERS:
1. You will be able to create your own portfolio
of products by selecting from the portfolios of the marine industry's
top distributors. This will save huge amounts of time that your
staff currently spend pulling together descriptions, images and
other information from a multitude of sources. It will all be
in one place and can be accessed in a format to suit you.
2. All products in your portfolio can be downloaded in csv format
in such a way that it will become much easier to load into your
e-commerce solutions.
3. You will be able to see who has stock of the products you require
so you know where to go to get them in the quickest time.
4. You will be able to get product information using XML webservices
as well if you are at this stage so they can be loaded straight
into your e-commerce website.
5. MPI will become a central source of product reference information
for you. No more trawling through brochures trying to find the
product your customer is looking for. Everything will be in one
place. Even your most inexperienced staff will be able to answer
simple customer queries (which have long answers) and find out
what is suitable and where you can get it from.
....click here for more information
DISTRIBUTORS/WHOLESALERS:
1. The top retailers will be using MPI to find
and choose which products they want to sell. They will favour
products whose information is easily accessible.
2. MPI can be used as an instantaneous way to promote new and
existing products - it will become a global virtual sales rep
and help you start new accounts and improve
existing relationships.
3. MPI will make life easier for you to get information from your
suppliers about the products you want to supply. This will give
you much faster access to all information and imagery you require
to produce brochures, catalogues, pricelists and websites. This
will reduce the costs of all of these promotional tools.
4. Make life easier for you to provide that information to your
customers in a usable format for all of them.
....click here for more information
MANUFACTURERS:
1. Firstly to ensure that accurate information
is provided about your products so that they are not mis-sold.
You should be the authority on your products and should ensure
this information makes it's way to the consumers that ultimately
make their purchase decisions based on the information they have.
Consumers without enough information generally buy elsewhere.
2. To provide a shop window to distributors or retailers so that
they can easily choose to supply your products. Showcase your
brand with advertising opportunities in specific product categories.
3. Products held in MPI will be much more visible to the distributors
and retailers who are required to sell them and MPI makes it so
much easier for those prodcts to appear in their webstores.
4. Because your competition will be using MPI and you need to
be showcased just as much as they do.
....click here for more information
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